Social Media
Campaigns to Build Community & Engagment
Boston Calling
Events to build content & express brand values
Boston Calling was always told they didn’t support local musicians enough and local audio brand, Tivoli Audio, stepped up to sponsor the local artist stage. This presented a unique opportunity to utilize this in-person event to showcase local talent and brand values in the digital space through social content.
Working with select artists before the event, Tivoli Audio created local artist spotlights and unique content. To build interest before the event, this content was shared on social channels, the company blog, and through email campaigns. Once the event commenced, additional content was posted to expand the outreach from local awareness to the global digital audience.
To add activation to the experience, customers were offered the chance to tag us in selfies with our giant radio for a chance to win a radio. This created additional content and spread brand awareness to each individual’s followers.
Holiday
Creating imagery and video for holiday posts & ads
During the busy holiday sales season, while our customers are bombarded with advertisements and sales messages, Tivoli Audio wanted a simpler approach. Creating content in-house allowed us to craft simple images and videos to capture the gift-giving spirit and remind customers how important audio is to creating a holiday experience.
The Right Soundtrack
Utilizing trending audio
When the PAL BT was released in new colors for the summer of 2022, Tivoli Audio wanted to reach a new and younger audience to market the product. Creating simple use case videos of the product with trending audio increased website traffic from this key demographic.
