Musical Moments Campaign
CONNECTING MUSIC & EMOTIONS
Art Direction // Branding // Digital // Copywriting
Overview
Worked with the CEO and E-commerce Director to develop and execute a digital campaign tieing together music and the human experience of emotions with the assistance of external photography and videography teams.
Photography & Video
Capturing the moments
Planned, directed, and styled photo and video shoot to achieve the campaign concept and illustrate the chosen emotions while remaining consistent to brands tone. Still images were captured to support each selected moment and short video vignettes of each setting were shot to be used for social media and advertisements.
Landing Page
Expanding the concept
Designed, wrote, and executed landing page to expand on the campaign concept and also highlighting the products featured in the campaign with clear call-to-action options for consumers to continue learning or purchase.
Digital Communication
Spreading the message
Designed, wrote, and executed a series of emails to launch the campaign and then to highlight each product and emotion. Utilized the different assets across social media channels in posts and ads to highlight the campaign and drive traffic to the landing page.
